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UX Designer/Researcher & former educator
I apply behavioral psychology to create experiences that
build trust, connect with people, and drive measurable impact.
75% engagement gains
80% user adoption
95% reduction in negative outcomes
explore my work
How might personalization drive user engagement by 75%?
A/B tested personalized dashboards across 4 user roles, achieving 75% improvement in task completion through behavioral psychology insights.
See Ready’s case study
How can mobile design drive sustained user adoption?
Led web-to-mobile pivot using intrinsic motivation theory. Designed habit-building features that achieved 80% teacher adoption.
See Lazos’ case study
How can we build trust to drive e-commerce conversion?
Introduced Expert Center and redesigned checkout flows, integrating social proof and strategic information architecture to improve trust and conversion.
See ZenGiro’s case study
How can smart filtering boost engagement?
Designed behavioral filtering system to streamline book selection, balancing discovery with cognitive load for smoother user experiences.
See Tiny Tales’ case study
